Via: Japan Today
The Okinawa Convention and Visitors Bureau (OCVB) along with the prefectural government have cancelled their plans to use space on women’s bare thighs for marketing the islands as a graduation trip destination to students outside the prefecture. Citing criticism, the two bodies stated, “Placing temporary tattoo-like stickers on the thighs of young women to advertise Okinawa is not in line with prefecture’s brand image.”
With “thigh advertising,” a new method of marketing gaining traction in Japan, young ladies wearing miniskirts or short shorts parade around town with promotional stickers placed on the area of exposed thigh showing between their skirt or short hem lines and knee socks — an area known in Japanese as “zettai ryoiki” or the “absolute territory”.
I for one am saddened by this report…
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